30-second summary: Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user input by reducing CPU processing times The Core Web Vitals are a set of metrics that Google has…
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Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear…
Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment…
Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers)…
Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature…
Viatris to shutter its Cork plant by 2028, impacting 200 jobs
The majority of the plant’s workforce will remain employed until early 2028 as the company winds down operations. Read more: Viatris to shutter its Cork plant by 2028, impacting 200 jobs
DeepL targets Taiwan, HK with new AI translation for Traditional Chinese
DeepL, the Cologne-based AI translation unicorn, has added Traditional Chinese to its language portfolio, strategically expanding its presence in Asian markets. Since its launch in 2017, DeepL has emerged as Europe’s Google Translate rival. But unlike Google, the startup is primarily focusing on business customers. “Translation is really important for businesses,” Jarek Kutylowski, founder and…
What is it like to be a researcher in life sciences?
Deloitte’s Jasmine Younes talks us through her life science career journey and the importance of networking in this sector. Read more: What is it like to be a researcher in life sciences?
Revolut wins UK banking license as neobanks take on the establishment
Revolut has finally won a UK banking licence, intensifying the neobank threat to traditional finance. The breakthrough ends a painful wait for Europe’s most valuable fintech firm, which first applied for a licence in January 2021. Regulators were reportedly concerned about Revolut’s accounts, but politicians offered vocal support. Jeremy Hunt, the former chancellor, called the…
Top 4 challenges of a research career in 2024
What are some of the common challenges researchers face in their careers? Read more: Top 4 challenges of a research career in 2024